At Happee Chappee, our mission is simple: to create those magical, everyday moments that bring families together and put a genuine smile on your face. We want our brand to be known for three things — fun, joyful, and unique — just take a look at some of our designs and you’ll see exactly what we mean. Our creative journey began in 2018 with the arrival of our first child.
Like many families, we found ourselves searching for clothing that felt playful, meaningful, and a little bit different — pieces that celebrated family life and the special bonds between parents and children. What we quickly realised was that truly fun and character-filled family apparel wasn’t always easy to find.And that’s where Happee Chappee was born.What started as an idea inspired by parenthood has grown into an online boutique with big dreams — creating apparel for the whole family, designed to celebrate togetherness, personality, and joy.
From parents to little ones, our collections are made to feel just as fun, joyful, and unique as the families who wear them.Behind the scenes, we’re a small, passionate team who love creating designs that spark smiles, laughter, and connection. If you’re looking for something a little different — something that feels personal, playful, and full of heart — you’re definitely in the right place. And one thing’s for sure: you won’t find our products in stores.We also care deeply about the world our children are growing up in. All of our apparel is made from high-quality combed cotton, making it softer, longer-lasting, and more comfortable than much of what you’ll find on the high street.
Our clothing is WRAP certified, meaning it’s produced through ethical, lawful, and humane manufacturing processes — so you can feel good about what you’re wearing and who made it.WRAP is an independent, non-profit organisation dedicated to promoting safe, lawful, and ethical manufacturing worldwide through certification and education. To learn more about WRAP, click here.
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